1-liner - air balloon advisory

Answer The Question
"What Do You Do?"
And Get More Customers

Most people struggle to say what they do in a way that makes others care and remember.

We’ve all been there. We casually ask someone what they do…and immediately regret it. Either they are confusing, dismissive, or boring. In the best case, we forget what they said. In the worst cases we can’t wait to get away.

Don't Be That Guy!

Use this tool and be remembered as a trusted authority.

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What is your company name?
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Where should we send your new 1-liner?
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What product or offering are you promoting? (singular)

Example: communication framework
Example: ShuZahn Stopper
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Who do you serve? (plural)

Example: business leaders
Example: people with stinky feet
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What tangible outcome does your ideal customer really want? (start with a verb)

FORMAT: They want to ____________.

Example: convert introductions to sales
Example: have fresh, airy feet
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What’s blocking the customer from the outcome they want? (start with a verb)

FORMAT: They ____________.

Example: struggle to talk about what they do
Example: wear shoes all the time
Should be Empty:

advisory

Answer The Question "What Do You Do?" And Get More Customers

Don't Be That Guy!

Use this tool and be remembered as a trusted authority.

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Answer The Question
"What Do You Do?"
And Get More Customers