You Found The Hallway Assassin

This is no game. It’s a war against boring work and bad bosses.   There are only 3 Rules: 1. Don’t tell anyone about Hallway Assassin. 2. There are no ties. The more creative attack wins. 3. Don’t. Get. Caught.   -Jake, The Original Hallway Assassin   Download Your Official Badge

FREE: 1-Liner Builder

How to answer “what do you do?” and get more customers. Most people struggle to say what they do in a way that makes others care and remember. We’ve all been there. We casually ask someone what they do…and immediately regret it. Either they are confusing, dismissive, or boring. In the best case, we forget […]

StoryBrand 7-Part Framework

The StoryBrand 7-Part Framework Your brand needs to tell a good story, but many companies don’t know what that really means or how to do it. In this article, I’ll cover why you should focus on the story your brand is telling…and why it’s not the story you think it is. Why should your brand […]